Objective:
To launch the Altum brand with a campaign that positions them as the experts who analyse every aspect of your farm's nutrient cycle.

Creative strategy:
To stand out in the cluttered rural market with a humorous campaign that is a spoof of CSI (Crime Scene Investigation), with the farming equivalent… Altum's FSI (Farm Scene Investigation) team.

Campaign elements:
• TVC/Viral
• Print
• Online
• Radio
• Direct Mail
• Brochures and collateral
• Fieldays site expo
• Internal sales team launch campaign

Objective:
To position PrimaryITO as the industry leaders in providing primary sector training to grow the industry's people and businesses.

Creative strategy:
To create an emotive campaign that generates a sense of pride within the primary sector while demonstrating that knowledge grows everything.

Campaign elements:
• Television
• Print
• Online
• Radio
• Direct Mail
• Brochures and collateral

Objective:
To position The University of Waikato as the institution that has its finger on the pulse of where the world is heading, and the challenges and jobs that lie ahead - and who have the programmes in place now to set you up for it.

Creative strategy:
To create an inspiring and optimistic campaign highlighting what the future is calling for and positioning The University of Waikato as the university that is going "Where the world is going".

Campaign elements:
• Television
• Print
• Outdoor
• Online
• Social media
• DM/eDM
• Radio
• Posters
• Brochures and collateral
• Expo stands

Objective:
To position Solo as the quality German designed and engineered outdoor equipment - for your backyard. They are built tough, built to perform, and built to last. If you're serious about winning the battle in your backyard, this is your choice of equipment.

Creative strategy:
A humorous campaign that resonates with the typical "weekend warrior" and their families. It centres around a father and his long suffering wife and teenagers. The dad loves his outdoor power equipment but can be a little bit over-enthusiastic when it comes to the battle of his backyard…

Campaign elements:
• TVC
• Print
• Online
• Radio

Objective:
To position Nutrikiwi in the Australian market as the highest quality premium New Zealand kiwifruit.

Creative strategy:
To appeal to Australian household shoppers with simple, cheeky messages and mouthwatering imagery and typography.

Campaign elements:
• Point of sale
• Outdoor
• Print
• Online

Objective:
To highlight the work of The Heart Trust in bringing world-class heart technology and services to our region faster.

Creative strategy:
To create a heartwarming campaign that tells their story in an emotive way to demonstrate how The Heart Trust not only helps their patients, but the wider community as a whole - and that their work is only possible through the generosity of the kind-hearted kiwis who donate money.

Campaign elements:
• Television
• Cinema
• Web
• Online

Objective:
To position the Southern Hemisphere's largest agricultural expo as the "must-see" event to keep your farm at the leading edge.

Creative strategy:
To highlight in a humorous way how the Fieldays can help you stay a step ahead in farming by comparing two neighbouring farmers - one who never goes to Fieldays, and the other who does.

Campaign elements:
• Television
• Outdoor
• Print
• Online
• Radio
• Direct Mail
• Brochures and collateral

A very small selection of miscellaneous work - most of these campaigns were executed across various media channels. I worked on this account for 8 years and developed the creative strategy for all of their major campaigns over that period.

Campaign elements:
• Television
• Print
• Outdoor
• Online
• Social media
• Video content / YouTube channels
• DM/eDM
• Radio
• Posters
• Brochures and collateral
• Expo stands

Objective:
To launch a fundraising campaign for a new animal shelter.

Creative strategy:
To launch with a teaser campaign that would appeal to animal lovers in a fun and engaging way, highlighting that a revolution in animal welfare is underway. 

Campaign elements:
• Outdoor
• Print
• Online
• Web
• Radio
• Direct Mail

Objective:
To position one of New Zealand's largest public tertiary educations (established to improve the social and economic wellbeing of those who had previously had negative experiences in the secondary education system) as a warm and welcoming institution that changes lives.

Creative strategy:
To create an emotive campaign that positioned Te Wananga O Aotearoa as being less about academic outcomes - and more about doing yourself proud, your whanau proud, and your community proud.

Campaign elements:
• Television
• Outdoor
• Print
• Direct mail
• Online
• Web
• Radio

Objective:
To position the Belgian Beer Cafe as a unique and authentic bar experience.

Creative strategy:
To highlight every detail of the Belgian beer and food experience in a lighthearted, tongue-in-cheek manner.

Campaign elements:
• Posters
• Outdoor

Objective:
To demonstrate how the SustaiN fertiliser granule has a unique Agrotain coating to stabilise and prevent nitrogen (N) losses on your farm.

Creative strategy:
To position the product as having a protective "insurance" cover to protect you against losses… Nsurance.

Campaign elements:
• Print
• Online
• Direct mail
• Radio

A selection of miscellaneous work - most of these campaigns were executed across various media channels.

A selection of miscellaneous work - most of these campaigns were executed across various media channels.

A selection of miscellaneous work promoting the Gorilla range of adhesive products.

Campaign elements:
• Billboards
• Print
• Posters
• B2B Direct Mail
• Point of Sale
• Online

Objective:
To challenge customers loyalty to their banks and demonstrate how switching to New Zealand Home Loans can help them get ahead financially.

Creative strategy:
To position New Zealand Home Loans as the specialists who can help you achieve financial freedom.

Campaign elements:
• Online video
• Outdoor
• Print
• Direct Mail
• Radio

Objective:
To position Tauranga as the best place in New Zealand to set up, or relocate, your business.

Creative strategy:
To create "The Tauranga Business Case" positioning Tauranga as offering the ultimate bottom line: Profit, People, Place, Potential.

Campaign elements:
• Outdoor
• Print
• Web
• Direct mail
• Online
• eDM
• Brochures and collateral
• Expo sites

A selection of miscellaneous work - most of these campaigns were executed across various media channels.